Shopping today is changing at the rate of technological innovation. Omnichannel retailing creates a seamless customer experience with an integrated app, website and brick-and-mortar store. Amazon Go is revolutionizing retail by developing a store where a phone can be used to enter, shop and check out with no sales associate. With virtual reality dressing rooms, shoppers will soon be able to try on outfits without having to get undressed. What do these and other changes mean for customers and employees? Find out more at the next STEM Café with Samantha Gibson, an NIU marketing instructor with 20 years of experience in the retail profession.